MERCEDES AMG PETRONAS was one of the first brands to launch a BBM Channel when driver Lewis Hamilton revealed the service at BlackBerry Live in May 2013. Now reaching the milestone of 100,000 subscribers, the MERCEDES AMG PETRONAS Channel has grown significantly in the last year, increasing by more than 150% in 2014 alone.
The content on the platform is engaging and often exclusive with Nico Rosberg recently holding a BBM Channel takeover to get closer to fans. The growth has also been helped by the fact that BBM Channels recently became available for iOS and Android users, helping to make BBM available to all. We’re proud to share this platform with our #BestFans and couldn’t have grown like this without your support!
BBM has been setting the standard for mobile messaging since its introduction in 2005 and continues to drive innovation in messaging and private social networking. It’s a great way for the team to get closer to fans and to drive real, active conversations. The feedback we receive from our subscribers suggests that they like to follow our channel and use BBM because of its privacy controls and immediacy to get the information they want.
To access the channel couldn’t be easier. All you need to do is open BBM and tap the menu icon in the bottom-left corner followed by selecting Channels. From here you can search for ‘MERCEDES AMG PETRONAS’ or type in our BBM Channel PIN: C00011785. Our channel will be the first result, and it’s the one with the blue verified checkmark.
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