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MERCEDES-BENZ LAUNCHES PIONEERING 360 DEGREE FILMS

MERCEDES-BENZ LAUNCHES PIONEERING 360 DEGREE FILMS

Mercedes-Benz is set to bring you closer to experiencing the raw speed, the epic sound and extreme forces acting upon a modern Formula One® driver than ever before with the launch of an innovative new series of short films.

Not only does it mark the first time on-board footage has been captured of a turbocharged, V6, 2014 Formula One® car – the MERCEDES AMG PETRONAS F1 W05 of Nico Rosberg and Lewis Hamilton – but it debuts innovative 360 degree filming technology to allow fans to watch the action from any angle.

For the full experience, the footage can be downloaded for free via the App Store – simply look for ‘F1 360’ – and the gyroscopic sensors in the iPad will track your movements and alter the camera angle accordingly, immersing the user in the experience of riding in the car like never before.

Filmed at Silverstone Circuit in high definition using an array of six cameras recording 40 frames per second, the footage follows Nico Rosberg as the new MERCEDES AMG PETRONAS F1 W05 takes to the track for the very first time.

Along with the dedicated app, the footage can also be viewed online on www.MercedesAMGF1.com with the user controlling the camera angle via their mouse and accompanied by high quality, directional sound meaning the experience is made even more vivid.

For the 2014 season Formula One® cars are subject to the most challenging and extensive rule change in a generation – with new, extremely powerful yet efficient turbocharged 1.6-litre, V6 Power Units taking over from the V8 engines of last season. The footage was recorded at first test of the new 2014 challenger – set to be seen competing for the first time at the Australian Grand Prix in Melbourne on March 16.

Nico Rosberg and the F1 W05 weren’t the only combination in action – Lewis Hamilton joined in as he took to the track at the wheel of an E 63 AMG S Estate before being chased down by an E 63 AMG S Saloon. The results – also filmed using the 360 degree technology – are predictably smoky.

Not to be outdone, the third film contained within the app follows Nico Rosberg on track in the E 63 AMG S Estate as he demonstrates his drifting prowess (and tests the durability of the rear tyres) – all available to be viewed in high definition and from nearly any angle the viewer chooses.

The filming of the 360 degree films took place at Silverstone Circuit in late January, part of an official filming day by the MERCEDES AMG PETRONAS Formula One Team – the first time a 2014 specification Formula One car had ever run.

The E 63 AMG S Estate driven by Lewis Hamilton and Nico Rosberg is powered by a hand built 5.5-litre bi-turbo V8 producing 585 hp through the rear wheels via a limited slip differential. Prices for the E 63 AMG start at £74,095.

More information on the E 63 AMG S can be found here.

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