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Ways to Engage: Get Closer to the Team in 2014

Ways to Engage: Get Closer to the Team in 2014

19 countries, thousands of miles, a new era of racing and countless epic moments to come… the 2014 Formula One season is all set to be a rollercoaster, and we want to share each and every moment of the adventure with you, the fans.

And you’ve helped us off to a great start too. During the build up to, and launch of, the F1 W05 last week in Jerez, content on the MERCEDES AMG PETRONAS Facebook page was seen by more than 3.5 million people, with just shy of 150,000 post ‘likes’ on the day itself and a total exceeding 500,000 by the end of the week-long test.

On Twitter, @MercedesAMGF1 received almost 7,000 mentions on the eve and day of the launch, with more than 20,000 retweets of team content during the four days of track action. If you’re not already following, sign up for all the latest team news, and if you are… tell your friends!

And that’s not forgetting YouTube, where you viewed MERCEDES AMG PETRONAS content more than one million times, with the team’s 2014 season trailer alone receiving in excess of 100,000 views in 24 hours.

With the MERCEDES AMG PETRONAS Google+ page, BBM Channel, and further platforms to follow in the near future, there are now even more ways to keep up with all the latest news, blogs, videos, images and behind-the-scenes action from the team.

On BBM for example, subscribers received exclusive teaser shots of the W05 before any other social media platform, and keep your eyes peeled for our first Google Hangout later this year on Google+.

It’s not just about spreading the word of course; far from it. We want to bring our fans closer to the action; to get people involved in the conversation, and bring Formula One to life with first-hand experiences.

To thank one of our most loyal fans – Antonela – for her dedication to the MERCEDES AMG PETRONAS cause, we gave her the unique opportunity to join us at Brackley for a first look at the W05 before anybody outside the team had glimpsed the latest Silver Arrow in the flesh (well, apart from a few keen-eyed students at the new technical college in Silverstone…)

To us, that’s what social media is all about; bringing you into the world of MERCEDES AMG PETRONAS and sharing our story with you, every step of the way. After all, you are what makes our sport great! So, let’s get ready for a very special season; we’re looking forward to more of all this stuff – and some cool new ideas – to bring you even closer behind the scenes of our crazy little world.

A big thank you from all of us for your fantastic support so far, and enjoy the show; it’s sure to be one hell of a ride...

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