The MERCEDES AMG PETRONAS Formula One Team and PUMA, one of the world’s leading sports brands, are delighted to announce a new team supplier partnership to extend their relationship which began in 2012.
Effective from January 2015, the new agreement sees PUMA become the Official Supplier of Technical Clothing and Footwear and an Official Licensee of Footwear, Apparel and Accessories. The agreement will also extend the licensed rights that Brandon, PUMA’s own sports merchandise company, has for team replica and fan products.
PUMA will continue to outfit the MERCEDES AMG PETRONAS team drivers Lewis Hamilton and Nico Rosberg with its lightweight race suits and performance footwear. The team’s pit crew will also wear PUMA’s latest innovations in performance race wear at the Formula One circuits.
A licensed MERCEDES AMG PETRONAS collection will continue to be developed and distributed by PUMA and Brandon with footwear, apparel and accessories inspired by the team’s heritage and driver personalities.
Head of Mercedes-Benz Motorsport, Toto Wolff, commented: “PUMA has been a key performance partner for the three seasons we have now worked together, ensuring our drivers are outfitted in the lightest and most innovative performance race wear. This is an important component of our racing operation within a continually evolving and challenging industry. As a licensed partner, PUMA has excellent capabilities of designing, developing and distributing high quality products that carry our brand identity. This partnership is very important for MERCEDES AMG PETRONAS and we are delighted that it will continue for the years ahead.”
Bjørn Gulden, Chief Executive Officer for PUMA said: “We are very excited to continue our partnership with the MERCEDES AMG PETRONAS Formula One Team, who, after an incredible season this year will no doubt continue to achieve great things. PUMA has good heritage in motorsport and we are constantly working with our partner teams to innovate our performance race apparel and footwear, and help them be the fastest and achieve success. We’re proud to work with the MERCEDES AMG PETRONAS team and look forward to the next phase of this relationship.”
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest competitors on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Germany.