UBS RELEASES ROAD TO 2015, AN EXCLUSIVE BEHIND THE SCENES FILM SERIES DOCUMENTING THE MERCEDES AMG PETRONAS FORMULA ONE TEAM
Ahead of the new Formula One® season, UBS and the MERCEDES AMG PETRONAS Formula One Team are proud to announce the release of Road to 2015, a compelling series of short films documenting the passion of the team and the challenges it faces preparing for the new 2015 FIA Formula One™ World Championship.
The six-part series, produced by Whisper Films for UBS and created in partnership with the MERCEDES AMG PETRONAS Formula One Team and JMI, explores every aspect of the team as it prepares to defend its title of 2014 Formula One™ World Champion Constructor. Through exclusive access and interviews with the team’s drivers, Lewis Hamilton and Nico Rosberg, and its senior management Road to 2015 takes a look inside the team’s Brackley headquarters to explore what it takes to become world champions.
Episode one gives viewers a look back at the illustrious history of Mercedes-Benz in Formula One, as Damon Hill and Sir Stirling Moss relive the glory days of the ‘Silver Arrows’ in the 1950s. Alongside these two legends of the sport, Lewis and Nico explain what it means to be a part of this special history, following their amazing 2014 season when they won 16 of 19 races on their way to winning Mercedes’ first world championship for nearly 60 years.
Episode two offers a unique tour of the MERCEDES AMG PETRONAS Formula One Team factory with Head of Mercedes-Benz Motorsport, Toto Wolff, as he introduces the site and the people who make up the team.
The series continues with the release today of the third episode, which explores the technical challenges and intricacies of designing and developing the MERCEDES AMG PETRONAS F1 W06 Hybrid, the car that the team hopes will allow them to stay ahead of the competition in the forthcoming season.
“As we prepare to defend our Formula OneTM Constructors’ World Championship, the Road to 2015 opens the doors of our team to reveal the passion, commitment and innovation that motivate us and continually push us forward to be the best we can. With the invaluable support of UBS and our partners, we are totally focused and committed to winning another title,” explained Toto Wolff.
“The MERCEDES AMG PETRONAS Formula One Team have an amazing entrepreneurial spirit and are continually driving forward and pushing technical and sporting limits. At UBS we recognize this as one of the keys to success and applaud their efforts. That's why we wanted to capture this amazing story and celebrate this passion for commitment to success”, said Johan Jervøe, Group Chief Marketing Officer, UBS.
This online series will also feature on BBC World News, later this month.