We're delighted to announce an extension of our marketing partnership with Marriott International, the world's largest hotel company.
The partnership will focus on the 125 million members of Marriott Bonvoy, the new travel programme, which replaced Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) in February. The new agreement includes some exclusive experiences for Marriott Bonvoy members who will have the chance to redeem their points for some 'money-can't-buy' experiences, such as spending the night on the team's hospitality suite yacht during the Monaco Grand Prix or doing a Pit Stop Challenge with the team.
These Marriott Bonvoy Moments will be in addition to other member experiences, including visits to the team's garage, tours of the factory in Brackley and other experiences at races throughout the season.
Under the terms of the multi-year agreement, Marriott Bonvoy will also become the team's "Official Hotel Loyalty Program," while the company's luxury brand The Ritz-Carlton will become our first ever "Official Hotel Partner."
Logos for Marriott Bonvoy and The Ritz-Carlton will appear on Lewis and Valtteri's race suits, whilst Marriott Bonvoy will be the team's first partner brand on the car's halo from this weekend's Australian Grand Prix.
The Ritz-Carlton will bring its legendary service to the team's at-track premium hospitality space, the Silver Arrows Lounge, which will be re-named The Ritz-Carlton Silver Arrows Lounge in select markets.
Amongst wider marketing initiatives, Marriott Bonvoy and The Ritz-Carlton brand will bring the partnership to life for guests through social media, in-room TV and Marriott Bonvoy Traveler - the company's popular digital magazine.
"We are delighted to expand our partnership with Marriott International", said Toto Wolff, Team Principal & CEO. "We can already look back on a very successful seven years together, but now we're taking our partnership to a whole new level. The extension proves that Formula One keeps growing as a marketing platform for leading global brands who want to further strengthen their brand awareness and value. In addition to access to a huge, global audience, F1 offers the possibility to deliver unique, once-in-a-lifetime experiences to partners and their customers thanks to the equally exciting and exclusive nature of the sport. We are pleased to be delivering those experiences to Marriott Bonvoy members."
"Our marketing partnership with Mercedes-AMG Petronas Motorsport team will give Marriott Bonvoy members, many of whom are fans of the team, the opportunity to pursue their passion for the sport," said Karin Timpone, Global Marketing Officer, Marriott International.