Eyewear brand Police is joining the team as an Official Supplier!
We’re delighted to announce a partnership with Police, the lifestyle brand of Group De Rigo, a world leader in the design, manufacture and distribution of high-quality eyewear.
The agreement with Police will see it debut as an official supplier to our team. Police sunglasses and optical frames will be worn by our race drivers Lewis Hamilton, Valtteri Bottas and the rest of the Mercedes team as part of the new deal.
The brand logo is also featured on the helmets of both drivers, on the visor, and in the team garage.
Meanwhile, this new partnership will be complemented by the upcoming launch of an eyewear collection designed in collaboration with Lewis.
“It’s great to welcome Police to Mercedes-AMG Petronas Motorsport,” said Toto Wolff, Team Principal & CEO. “We’re delighted to partner with a brand that embodies high quality and attention to detail – two characteristics which are incredibly important in our sport.
“This partnership demonstrates the growing interest of lifestyle brands in the team, which underlines the great appeal of Formula One as a marketing platform.”
Massimo De Rigo, Executive Vice President of the De Rigo Group, added: “We are extremely proud of this prestigious collaboration between Police, our house brand which we value particularly, and Mercedes-AMG Petronas Motorsport, the historic Formula One team.
“Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again, and we are proud to be partnering with the strongest team in one of the most popular sports in the world.”