We're proud to announce the extension of our global partnership with TIBCO Software Inc.
The W09 is the product of an advanced digital development ecosystem
TIBCO, a global leader in integration, API management and analytics, will continue to equip the team with advanced, high-tech solutions to support our strategic decisions throughout the 2018 season based on data collected from the all-new Mercedes-AMG F1 W09 EQ Power+.
As the most advanced machine we've ever created, the W09 is the product of an advanced digital development ecosystem - created with help from TIBCO, whose technology allows the team to access and visualise gigabytes of live and historical data which are crucial in making real-time strategic decisions.
We're collaborating with TIBCO on advanced analytics to glean insights from their visualisations, helping us make informed decisions both during the race and back at base. And the foundation of this analysis is the TIBCO Connected Intelligence Cloud platform.
'Winning a Formula One race takes more than a fast car; it is man and machine working together'
"Winning a Formula One race takes more than a fast car; it is man and machine working together," said Team Principal and CEO, Toto Wolff.
"We continuously find ourselves driven by each other as a team, whether that's the motivation of the drivers to win on track, our engineers working in the factory to test every possible race scenario, or innovative partners like TIBCO who take our work to the next level with advanced technology.
"TIBCO's sophisticated solutions provide our team with visual data about the car's performance that clearly distinguishes relevant information from the rest. We're excited to expand our partnership and are motivated to keep winning in 2018, on and off the track."
'Formula One as a sport is a combination of the highest performance, sharpest technology, and most collaborative teamwork'
Thomas Been, Chief Marketing Officer of TIBCO, added: "Formula One as a sport is a combination of the highest performance, sharpest technology, and most collaborative teamwork. As such, it is similar to what many of our customers need to embrace for a successful digital transformation.
"The nature of data and digital are continuing to change the Formula One sport, from design and collaboration, to strategy and real-time decisions. This sets a great example for any company looking to transform and lead with digital technology.
"We're very proud to empower the Mercedes-AMG Petronas Motorsport team with our TIBCO Connected Intelligence Cloud platform, helping them leverage unique insights to make critical decisions that improve all aspects of their operation."