Four-time Formula One World Champion Lewis Hamilton has been announced as a global ambassador of our Official Apparel Partner, Tommy Hilfiger!
Earlier this year, we announced a very exciting multi-year strategic partnership with Tommy Hilfiger and that's been taken to a new level with Lewis signing as a global ambassador.
As Official Apparel Partner of the team, they're supplying us with brand-new race, travel, factory, office and hospitality clothing to make sure we look super-smart and sharp in 2018.
Our newest F1 challenger, the Mercedes-AMG F1 W09 EQ Power+, proudly features the leading fashion brand's iconic logo this season, too.
Lewis will be representing the world of Tommy Hilfiger men's starting from Spring 2018, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear.
'He has built his incredible career as a racing driver with passion, dedication and extremely hard work'
"I have always admired Lewis' incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys," said Tommy Hilfiger.
"He has built his incredible career as a racing driver with passion, dedication and extremely hard work - values that I embraced when founding my brand.
"We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport."
'I believe in the power of fashion and innovation to celebrate individuality and break conventions'
Commenting on his global ambassador role, Lewis said: "I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger.
"Tommy's designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence.
"His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I'm very excited to partner with such visionary brand."
Lewis' men's campaign was photographed at the Pocono Raceway and will feature video teasers, print, online and out of home media placements, alongside unique consumer activations.
Tommy Hilfiger men's Spring 2018 collection debuted at the TOMMYNOW "Drive" show, closing out Milan Fashion Week, and features racing and vintage inspiration.