HUGO BOSS is a leading player in the premium and luxury segments of the global fashion market, and is focused on creating and marketing high quality apparel and accessories for men and women. To ideally convey brand values such as dynamism, perfection and precision the HUGO BOSS sports sponsorship activities are focused on golf, motor racing, sailing and soccer.
The successful partnership with the MERCEDES AMG PETRONAS Formula One Team, which started in January 2015, centers on outfitting the entire crew – including the drivers. The 2014 and 2015 World Champions wear BOSS at official functions and when travelling to the world's Formula One racetracks.
What is more, the "BOSS for Mercedes-Benz" collection, reflecting Formula One racing, the Mercedes-Benz design and the BOSS brand’s attention to detail and craftsmanship is presented twice a year.