Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 10 distinctive hotel brands and includes luxury hotels in destinations around the world.

SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates – and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM and, most recently, Your24™ and SPG Lifetime™.

In addition to Free Night Awards at more than 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments.

SPG offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms.

Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers.