A fresh breeze blows through the forecourt of the Mercedes-Benz Museum in Stuttgart. But despite the wind, the sun is also shining on this beautiful December day. After all, this will be a day to remember at a place steeped in history. On the banked turn of the Mercedes-Benz Museum, Lewis Hamilton and Ola Källenius unveil the three-time champion’s first world championship-winning Silver Arrow, the F1 W05 Hybrid, to loud cheers from museum visitors.
“I’m very proud to be here, to be a part of Mercedes-Benz history”, says Lewis. “Even when my time has passed, my cars will always be here. So, you can never get rid of the Hamiltons.” Lewis’ Silver Arrow has become one of the most popular exhibits in the museum which celebrates its tenth anniversary this year.
The spotlight throughout 2016 will be on this special anniversary
The countdown to a milestone anniversary for the Mercedes-Benz Museum begins on 29 January 2016, the 130th birthday of the automobile: The Mercedes-Benz Museum will be launching its anniversary programme on that day with a series of themed guided tours and a special presentation to mark ten years of the Mercedes-Benz Museum. After a two-and-a-half year construction period, the Mercedes-Benz Museum opened its doors for the first time on 19 May 2006, 120 years after the birth of the automobile. Right from the beginning, its architecture, exhibition concept and events set new standards in this field.
On the day the anniversary programme is launched, 29 January 2016, there will be hourly themed tours on special subjects such as the automobile, Silver Arrows, commercial vehicles, Bertha Benz, the museum’s architecture the and Women and Cars (bookings on the day at the museum). There will also be a special presentation covering the first ten years of the Mercedes-Benz Museum on the Classic Island (Level 0).
A particular highlight over the coming months, alongside the opening of the E-Class special exhibition on 19th May, will be the anniversary weekend on 4th/ 5th June 2016. Fans and families can look forward to a major celebration based around the idea that: “A future always needs a past”. Motor racing fans can also look forward to a special exhibition of safety cars (until 17th April, 2016) and a unique presentation of the SLS AMG GT 3 in the atrium (until 29th February, 2016).
Mercedes-Benz history brought to life
The Mercedes-Benz Museum brings the legend of Mercedes-Benz to life – and with it the history of individual mobility from the invention of the automobile by Carl Benz and Gottlieb Daimler in 1886 through to the present day. More than seven million people from over 160 countries have visited the Museum so far to see its display of 160 vehicles and more than 1,500 exhibits in total, displayed in an area covering 16,500 square metres.
The building itself also attracts attention. The multiple award-winning architecture by Dutch architectural practice UNStudio is perfectly complemented by the exhibition concept developed by the Stuttgart-based museum designer HG Merz: on nine levels, paths wind in the shape of a double helix along a time axis stretching from the invention of the motor car to the present day. The Mercedes-Benz Museum is constantly reinventing itself, thanks to a varied programme of attractive events covering a broad spectrum of topics. The permanent displays and ever-changing special exhibitions are a significant factor in ensuring that guests from all over the world enjoy visiting the Mercedes-Benz Museum – and do so over and over again.