"Each year, I have tried to change it somehow," he admits. "I've never had two seasons with exactly the same helmet."
That's why, this year, he opened it up to the fans. He was on the hunt for something distinctive and unlike anything on the F1 grid. The winning entry certainly delivers that.
"I was really impressed with how many good designs there were," he explained. "People really committed to the competition and it was nice to see, because it is not like you just click one button to enter. You actually needed to spend time on it, so I was very, very impressed and grateful to the fans."
When it came down to choosing the winning design, it was a tough task - especially with so many good entries to choose from. "It was very difficult," Valtteri admitted. "Initially, I got it down to about 40 or 50 pretty quickly but then it was more difficult to get down to 20 and then down to 10.