Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2019. Involved in motorsport since 1907, Pirelli has been the exclusive global official tyre partner to the FIA Formula One World Championship since 2011.
Pirelli F1 tyres, have recently received the FSC® certification, an important certification for sustainable forestry and conservation. The FSC® logo will appear for the first time on all the tyres, marking the first occasion that a competition tyre range has been certified by the Forest Stewardship Council, ensuring total accountability throughout the supply chain and guaranteeing that the plantations from which the tyre’s components are sourced are managed in a way that preserves biodiversity and benefits local communities and workers, enhancing economic sustainability.