Commenting on his global ambassador role, Lewis said: "I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger.
"Tommy's designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence.
"His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I'm very excited to partner with such visionary brand."
Lewis' men's campaign was photographed at the Pocono Raceway and will feature video teasers, print, online and out of home media placements, alongside unique consumer activations.
Tommy Hilfiger men's Spring 2018 collection debuted at the TOMMYNOW "Drive" show, closing out Milan Fashion Week, and features racing and vintage inspiration.