Welcome to the 2024 Activation Playbook, created exclusively for our valued partners and suppliers.
This site is your behind-the-scenes pass to look back on the most exciting and innovative sponsorship activations of the 2024 Season, giving you a closer look at how our partnerships have come to life on and off the track. You will have the opportunity to dive into exclusive insights into the custom experiences we've created together.
Whether it’s immersive guest experiences, high-tech activations, or creative content, this platform is your space to explore the incredible results of what we can create through successful collaboration.
This Activation Playbook has been created as a newer and more interactive successor to the 2023 Activation Playbook.