Last year's Mercedes F1 car debuted a brand-new naming structure and this has been followed up by its latest F1 machine: the Mercedes-AMG F1 W09 EQ Power+, which'll be raced by Lewis Hamilton and Valtteri Bottas in 2018. It's the team's second car to go by this moniker, but what does the name actually mean?
It's part of Mercedes-Benz's product brand for electric mobility, which was announced back in 2016 at the Paris Motor Show. EQ stands for "Electric Intelligence", with all future Mercedes-Benz plug-in Hybrids featuring the "EQ Power" designation.
"EQ Power+", however, is saved especially for Mercedes-AMG future performance Hybrid models. The W08 was the first to proudly go by this name, followed by the Project ONE hypercar. And now, it's the W09's turn.
The EQ Power+ designation places the F1 car and its state of the art Hybrid Power Unit at the forefront of the future Mercedes-AMG line-up, showcasing how F1 technology is accelerating the future not just of motor racing, but of automotive technology in general.