"From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports," said Tommy Hilfiger. "To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I'm excited to partner with them for the upcoming seasons."
The Spring 2018 TOMMY HILFIGER campaign celebrates the fusion of fashion and Formula One, with Tommy Hilfiger and the team sharing a pioneering spirit and drive to succeed.
"The exciting partnership with Mercedes-AMG Petronas Motorsport is a celebration of our shared commitment to keep technology and innovation at the core of our business," said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. "We take pride in partnering with organisations that are the best in their industries and share our passion to attract and retain the best-in-class teams. We are excited to leverage the incredible reach that Formula One has worldwide as we continue to build on our brand's global recognition and bring TOMMY HILFIGER to new audiences."
And this is just the beginning. A host of exclusive content showcasing our exciting new collaboration will launch globally in Spring 2018.
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