Thomas Been, Chief Marketing Officer of TIBCO, added: "Formula One as a sport is a combination of the highest performance, sharpest technology, and most collaborative teamwork. As such, it is similar to what many of our customers need to embrace for a successful digital transformation.
"The nature of data and digital are continuing to change the Formula One sport, from design and collaboration, to strategy and real-time decisions. This sets a great example for any company looking to transform and lead with digital technology.
"We're very proud to empower the Mercedes-AMG Petronas Motorsport team with our TIBCO Connected Intelligence Cloud platform, helping them leverage unique insights to make critical decisions that improve all aspects of their operation."