Celebrating Heritage:

adidas and Team Launch Silver Arrows Collection for Silverstone

Designed to bring a bold, eye-catching look to the team's home race, the adidas design team looked back through the archives to pay homage to its rich heritage in Grand Prix racing.

Inspired by the iconic Mercedes-Benz W196, the collection features grey and silver tones to celebrate the 70th anniversary of its World Championship season.

The fanwear range is designed to enable Mercedes-AMG PETRONAS F1 Team fans to show their support in the grandstands and the streets, recognizing the essential role supporters play in driving forward the team's success.

"Our fans understand the significance that Silverstone has to us as a team, as do adidas," says Team Chief Commercial Officer Richard Sanders.

"It's our home and a race that has brought us many priceless moments throughout our history in Formula One."

"So, to have a collection for Silverstone, and one that pays tribute to an integral part of our history, is truly exciting, and we can't wait to see fans showing their support wearing the collection during the race weekend.

Michael Batz, Motorsport Category GM at adidas, added: "Silverstone is an iconic circuit on the calendar which has seen some of the sport's most thrilling races, making it the perfect stage to launch a collection inspired by the legendary Mercedes-Benz W196.

"Our aim ahead of the home race is to honor the legacy of a team that has thrived at the highest level of motorsport and to give fans a way to celebrate that legacy too."

The car's silver comes to life across key pieces in the collection, with silver chalice detailing including the adidas logo, as seen on the hoodie, fleece, sweatshirt, t-shirt and cap.

Further celebrating the W196, the hoodie is lined with the same tartan pattern that featured on the seating of the car, offering a look that personifies the premium nature of a car ahead of its time.

Rounding off the design is the number 25 iconography - honoring the team of today - that features throughout the range in the same style and appearance as those found on the front of the Mercedes-Benz W196 - uniting team members separated by 70 years of elite performance.

Each piece, including loungewear, trousers, shorts and accessories, has been designed to pay homage to the unique history of one of the sport's most iconic teams and to help fans show their support at Mercedes-AMG PETRONAS F1 Team's home race.