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NEWS: Welcome to the Family, Tommy Hilfiger!

Exciting news from Brackley this morning, as we proudly reveal a multi-year strategic partnership with Tommy Hilfiger!

From 2018 onwards, TOMMY HILFIGER will become the Official Apparel Partner of the team. And that's awesome news, as we'll now have some brand-new race and travel wear, as well as factory, office and hospitality clothing to keep the team looking extra sharp!

Keep an eye out at the launch of the W09 later this month too, where the iconic TOMMY HILFIGER logo will debut on car, in the garage and trackside for the day at Silverstone.

"We are delighted to welcome Tommy Hilfiger to Mercedes-AMG Petronas Motorsport and back to the world of Formula One," said Toto. "It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team's image; I am positive that it will energise our brand and bring a new spin to how we are perceived from this season. We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One."

The TOMMY HILFIGER brand heritage is closely linked to working with sports icons and pop culture. Tommy Hilfiger's history with Formula One began through team sponsorship in 1991 and continued throughout the decade.

"From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports," said Tommy Hilfiger. "To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I'm excited to partner with them for the upcoming seasons."

The Spring 2018 TOMMY HILFIGER campaign celebrates the fusion of fashion and Formula One, with Tommy Hilfiger and the team sharing a pioneering spirit and drive to succeed.

"The exciting partnership with Mercedes-AMG Petronas Motorsport is a celebration of our shared commitment to keep technology and innovation at the core of our business," said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. "We take pride in partnering with organisations that are the best in their industries and share our passion to attract and retain the best-in-class teams. We are excited to leverage the incredible reach that Formula One has worldwide as we continue to build on our brand's global recognition and bring TOMMY HILFIGER to new audiences."

And this is just the beginning. A host of exclusive content showcasing our exciting new collaboration will launch globally in Spring 2018.

Make sure you don't miss a thing: follow the conversation on social media by searching #WhatsYourDrive and following @TommyHilfiger