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PUMA x Mercedes-AMG F1 x Raeburn Launch Groundbreaking Upcycling Collab

PUMA has teamed up with the Mercedes-AMG F1 Team and Raeburn to collaborate on a groundbreaking upcycling collection.

This partnership amplifies the upcycling ethos of Raeburn, the innovative London-based creative studio known for repurposing surplus materials, using race-worn suits from the Mercedes-AMG F1 Team to create elevated pieces.

Combined with PUMA's rich sporting heritage, this collaboration creates a groundbreaking collection that seamlessly blends motorsport engineering with cutting-edge fashion design.

The collection epitomizes the premium performance and spirit of all three collaborators, merging elements from race-worn suits from Lewis and George, as well as Team mechanics.

Chris Raeburn, Founder & Creative Director of Raeburn, said: "2024 is Raeburn's 15th anniversary and our project with PUMA and Mercedes-AMG PETRONAS Formula One Team brings with it enormous pride; we've been able to bring the very best of our Remade, Reduced and recycled ethos to two incredible brands and the outcome is a radical move on from anything we've ever worked on before.

"From the Remade masterpieces, crafted in our East London studio through to the broader collection, manufactured in close partnership with PUMA each item in the range has a special story and a reason for being. At Raeburn we've always looked to disrupt, innovate and inspire and I'd like to think this project really pushes our focus on Responsible Design further than ever before."

Mercedes-AMG F1 Chief Commercial Officer Richard Sanders said: "Our relationship with PUMA has continually pushed the boundaries. Our latest collaboration propels these even further in a highly innovative way by combining our shared common values of style and sustainability.

"The outcome, working hand-in-hand with Raeburn, has created a groundbreaking collection that we are truly proud of. We are sure our fans will enjoy the chance to own a piece of the team's history whilst proudly display their own fashion."

There are three distinct tiers of products in the collaborating that highlight different aspects of the partnership.

Firstly, the hero masterpiece jacket remade from an original race-worn Nomex driver suit from Lewis at the 2020 Spanish Grand Prix, will be auctioned off online at a later stage after the British Grand Prix.

Secondly, the other masterpieces are a combination of suits worn across the 2022 season by both Lewis and George as well as their mechanics. These unique items will not be available for purchase directly from PUMA but the 2022 masterpiece will be offered on for a raffle.

Lastly, the collection includes a limited quantity of items made from deadstock Nomex — unused remainders of the same high-performance material used in racesuits. These deadstock Nomex pieces retain the integrity and durability of racewear, reimagined into stylish, street-ready apparel that embodies the essence of motorsport.

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