WhatsApp is the world leading private messaging service that connects over two billion people globally. Mercedes-AMG F1 relies on WhatsApp as the go to messaging app to collaborate, champion one another, and maintain crucial real-time coordination during 23 races a year on multiple continents. For years, WhatsApp chats have been part of the culture of success of the Mercedes-AMG F1 team that enables fast and efficient decision making on and off the track.
In September, Mercedes-AMG F1 was an early adopter of the new WhatsApp Channels broadcast feature, to share with fans behind the scenes experiences, insights, and realities of preparing for race weekends and fighting for podiums. The new partnership was announced exclusively via the Mercedes-AMG PETRONAS F1 Team WhatsApp Channel earlier today.
WhatsApp and the Team have signed this new partnership on the eve of the Las Vegas Grand Prix. There will be plenty of fun surprises for fans both in Las Vegas and watching from home, with exclusive and bespoke content planned across the weekend.
Over the last two years WhatsApp has developed critically acclaimed both longform and bite sized content that reveals the role WhatsApp plays in the lives of athletes to connect them with loved ones far from home and provide a private space for the communication that matters most. Examples include Naija Odyssey a film with Giannis Antetokounmpo, and We Are Ayenda featuring the Afghan Youth Women’s National Football team.