Revealed through a campaign featuring drivers George Russell and Kimi Antonelli, as well as Team Principal and CEO Toto Wolff, the collection is soaked in the dramatic chiaroscuro of vivid racing lights, with motorsport’s implicit instincts at their core. A feat only possible through Y-3’s category defying approach, the striking visuals depict Russell, Antonelli, and Wolff in a completely new dimension – an intergenerational exchange that transports them defiantly into the world of avant-garde aesthetics. Set during the transition from sunset to night, the campaign captures racing at its most visceral. Here, warm fading light gives way to an artificial glow, echoing sparks from brakes and fleeting flashes across the track. In each image motion becomes stillness, intensity begets clarity of mind, and contrasting energies ignite the pursuit of excellence.
Rooted in Japanese mythology, the collection itself centers on a Wolf graphic motif – considered a guardian in the animal kingdom and symbolizing speed, instinct, and bravery. Originally introduced as an artwork which adorned adidas’ beloved F50 Tunit football cleats in 2006, the Wolf beast returns on team and fanwear as an homage to the Mercedes-AMG PETRONAS F1 Team drivers and their leader.