New year. New season.
New chapter in our story.
Our programme begins with an overview of our high-level marketing plans and brand evolution as we head into our next chapter as a team. Having joined forces with the iconic Three Stripes of adidas, we will also showcase our 2025 team apparel before introducing Toto, along with George and Kimi, for a fireside chat and a preview of our 2025 livery.
We will share a sneak preview of our launch film that will debut at the O2 that evening before concluding the afternoon with an exciting panel session.
Attendees will then enjoy a sumptuous dining experience, with a menu inspired by our new driver line-up, before heading to the live show at the 18,000 capacity O2 arena where guests will have a prime seat as F1 breaks new ground combining sport, music, entertainment, and culture in one of the world's great cities.