This four-part Snapdragon series explored the FIA’s crackdown on driver swearing and how it intersected with the thrill of cutting-edge Snapdragon technology. When drivers experienced mind-blowing tech on the track, they needed to keep their language clean—so Snapdragon introduced a clever solution: swearing doubles.
As George interacted with Snapdragon innovations, a designated swearing double expressed what he really wanted to say, keeping the racing clean while reactions stayed raw and authentic. The series blended humour, high-performance tech, and the intensity of motorsport, and showcased that while the words were filtered, the excitement was anything but.