adidas Orchard Ignition

adidas announced a landmark collaboration with Mercedes-AMG PETRONAS Formula 1 Team and K-pop girl group and adidas global partner, BABYMONSTER.

Titled adidas Orchard Ignition, the event on 29–30 August brings together motorsport, music, and culture in the heart of Orchard Road.

Singapore's most iconic lifestyle boulevard will be transformed into a live race stage that leads up to the Grand Prix Season Singapore (GPSS), supported by the Singapore Tourism Board (STB).

Fans can look forward to an immersive Guided Garage Tour, Live Race Car Demo and Hot Laps, and a Fan Festival.

Schedule

Mercedes-AMG PETRONAS F1 Team Guided Garage Tour

On 29 August, a Team Garage pop-up will be on display to the public outside adidas Brand Centre Orchard. Selected fans can step behind the scenes to tour the garage; getting up close as Team technicians prepare the car for the Orchard Road Live Race Car Demo.

Live Race Car Demo by Fred Vesti and Hot Laps with BABYMONSTER

Orchard Road will transform into a temporary 600m track for Singapore's first F1 Live Race Car Demo in more than a decade, driven by our Third Driver, Fred Vesti.

BABYMONSTER will execute the official flag-off before taking part in Hot Laps in a Mercedes-AMG car with Singapore-exclusive livery. The event includes dedicated viewing decks along Orchard Road and live in-car broadcast feeds.

• Date: 30 August

• Location: Stretch of Orchard Road between Scotts Road Junction & Bideford Junction

This event is free and open to the public.

Fan Festival

An exclusive evening event featuring a BABYMONSTER appearance, live stage performances by local music acts Benjamin Kheng and Iman Fandi, and a high-energy closing set by DJ KIARA at the rooftop amphitheatre.

• Date: 30 August

• Time: 16:00-22:00

• Location: Design Orchard, 250 Orchard Rd, Singapore 238905

Road Closure Advisory

On Sunday, 30 August from 10:00-20:30, Orchard Road between Scotts Road Junction and Bideford Junction will be closed to facilitate the adidas X Mercedes-AMG PETRONAS F1 Team Live Race Car Demo.

Motorists are advised to follow the direction of road signs and Police Officers on-site.

Timings are subjected to change.

More information and updates will be made available on the @adidasSG Instagram and Facebook pages.

Fred Vesti

"Driving a Mercedes-AMG PETRONAS F1 Team car through the heart of Orchard Road is going to be a special experience.

"Demonstration runs are all about bringing fans closer to the sport and giving them a taste of the speed, sound and excitement that make F1 unique.

"Singapore is already one of the standout events on our calendar, so to be part of the city's first street demo run in more than a decade is something I'm really looking forward to.

"Our sport is at its best when it connects with people, and this event does that in a really exciting way. It builds on some of the incredible activations that our team and adidas have already created; once again going beyond motorsport to bring fans of racing, music and culture together in one place.

"I'm excited to put on a show in the car, but the whole weekend is going to be special. It's a chance to create a memorable experience for fans and introduce new audiences to our sport."