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Context

Context

Exciting, energising and breathtaking - in a world premiere, Lewis and George unveiled the Concept Mercedes‑AMG PureSpeed.

Activation Overview

In the exclusive setting of a floating pontoon on the sidelines of the Monaco Grand Prix, both drivers kicked-off race week in the most exciting way, launching the first car from the historic Mythos series.

The PureSpeed celebrates the unique tradition of Mercedes-Benz with an uncompromising race car design, inspired by some of the most iconic race cars in our history: The 1924 Targa Florio race car, the 300 SLR driven by Sir Stirling Moss in the 1955 Mille Miglia, the Mercedes-AMG ONE hyper car and modern day F1 cars.

"The Concept Mercedes-AMG PureSpeed offers a glimpse of what is probably the purest way to experience performance and driving pleasure."

"The Concept Mercedes-AMG PureSpeed offers a glimpse of what is probably the purest way to experience performance and driving pleasure."

Michael Schiebe, Chairman of the Board of Management of Mercedes-AMG GmbH.

Team Social Stats

  • 2.9M
    Impressions
  • 1.2M
    Views
  • 407k
    Engagements
  • 14.2%
    Engagement Rate

Outcomes

The Monaco Grand Prix acted as the perfect backdrop for the world premiere of the Mercedes AMG Concept PureSpeed. Not only did it provide the setting for great social media content but it also provided a stunning location for VIP Mercedes-AMG guests to see the car as part of their Monaco Grand Prix experience over the weekend.

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