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Team Social Stats

  • 8.3M
    Impressions
  • 6.2M
    Video Views
  • 341K
    Engagements
  • 4.1%
    Engagement Rate

Context

CrowdStrike’s 2024 Content Series focused on showcasing the parallels between the Mercedes-AMG PETRONAS F1 Team and CrowdStrike when it comes to the high stakes sport of F1, drawing inspiration from CrowdStrike’s dedication to ensuring safety and security as the Team’s Official Cybersecurity partner.

In the same way that you cannot go motorsport racing without the many layers of safety built into the sport, you cannot operate online without a strong level of cybersecurity, which is exactly what CrowdStrike brings the Team and their customers.

With a series narrative that was formed in conjunction with the Team, Safe and Secure positions the CrowdStrike brand alongside some of the best- and little-known safety factors of F1.

Activation Overview

Activation Overview

From halo and helmets to fuel tanks and wheel tethers, the 13-part CrowdStrike series dives deep into the elaborate detail of how the Team ensures the safety of our drivers on track throughout an F1 season. Using a variety of specialists from across the Team to maximise the authentic storytelling effect, the viewer is treated to a first-hand explanation from individuals who work with the technology on a day-to-day basis.

Episode Overview

Objectives

  • Showcasing the parallels between CrowdStrike and the Team, emphasising the key element of safety and how it materialises in different aspects of a business.

  • Bringing fans an insiders’ view into the various safety aspects within F1.

  • Create unique informative content to demystify what goes on behind closed doors of the Mercedes-AMG PETRONAS F1 Team and how the drivers stay protected.

Fan Feedback

Fan Feedback

"This series is fascinating. There are so many functional details on the cars that are easy to miss when we're just watching them drive, so I really appreciate that you give us all a chance to look deeper."

Watch the Full Series on YouTube

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