Mercedes-AMG PETRONAS F1 Team and G42 created a film addressing the global uncertainty surrounding the topic of AI technology and ‘The Choice’ that the world now faces: do we approach AI responsibly and guide its application to positive use cases, or do we allow it to develop in an irresponsible and exploitative direction?
Team Social Stats
- 8.7MImpressions
- 4.9MViews
- 1.9MEngagements
- 22%Engagement Rate
Context
Activation Overview
Activation Overview
Utilising a symbolic and artistic visual concept, led by AI-generated imagery, the content piece featuring Lewis Hamilton embraces the ethics and nervousness around the topic of artificial intelligence. Through delivering a powerful monologue to the camera, Lewis poses the critical question about making responsible decisions around AI and highlights the need for a deeper understanding of how it can be used to propel humanity forward. This sense of accountability represents a common thread between G42, a global and innovative AI Group, and the Mercedes AMG-PETRONAS Formula 1 Team.
Objective
Objective
Raising awareness of G42 and positioning it as a responsible global leader in AI technology, as well as a powerful force in developing visionary artificial intelligence for a better tomorrow.
Fan Feedback
Fan Feedback
“It's exciting to see how F1 and AI are evolving together! The intersection of technology and sports opens up incredible opportunities for innovation and performance. As we embrace these changes, let's remember that our choices shape the future we want to create. Here’s to pushing boundaries and driving forward together!🚀✨"