Partnering with the Mercedes-AMG PETRONAS F1 Team is a strategic step for Nasdaq, deepening connections with its clients who engage with F1.
As one third of the Team's partners already list on Nasdaq's exchange, the collaboration further strengthens the company's ability to connect with clients and amplify its position as a trusted partner across the global financial system. F1's audience of 1.5bn and more than 763m fans across 21 countries, offers unparalleled reach across the globe.
"This partnership with the Mercedes-AMG PETRONAS F1 Team is a powerful alignment of two performance-driven cultures with global mindsets," said Brian Buckley, Chief Marketing Officer at Nasdaq.
"At Nasdaq, we're focused on helping our clients navigate complexity, accelerate growth and solve their toughest challenges. Together with the Mercedes-AMG PETRONAS F1 Team, we'll showcase how precision, innovation, and strategic partnership can drive success - on the track and in the world of global business."
"From pioneering technologies to forging strategic alliances with forward-thinking brands, we're looking forward to collaborating with Nasdaq to benefit our fans, our partners, and our team," said Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team.
"As part of the partnership, Nasdaq and the Mercedes-AMG PETRONAS F1 Team will collaborate on storytelling and experiences at the intersection of business, technology, and sports, underscoring the strong alignment between the brands and their audiences."
The Team will enjoy access to Nasdaq MarketSite - which is the home of Nasdaq's bell ceremonies and the company's iconic LED video "tower" - as well as additional commercial marketing and media opportunities.
Nasdaq will have an integrated brand presence at every F1 race during the partnership and both organizations will benefit from co-branded content and merchandise.
The partnership will debut at this year's Miami Grand Prix, where Nasdaq's brand will appear on the Team's Pit Wall Canopy and the Engineers' Central Island Station.