Nuvei hosted its exclusive annual driving event in Immendingen, Germany, offering select customers and prospects a once-in-a-lifetime experience. Guests participated in a variety of thrilling driving activities and enjoyed special appearances and Q&A sessions with Team Drivers and Ambassadors throughout the event.
Nuvei
Driving Event
Context
Activation Overview
Taking a Mercedes-AMG through the flowing, mountainous German countryside, followed by a drive around Immendingen’s test track - that was what 30 customers and prospects of Nuvei got the chance to do as part of this special event.
The full day of driving-experiences was preceded by a welcome dinner and cocktail reception the evening prior, allowing Nuvei the chance to share business updates and insights into their brand, as well as give their guests an insight into future plans.
Guests were also given the chance to get some exclusive insights during their break for lunch by Lewis Hamilton. Michael Taylor, the Team’s IT Director, also took part in an engaging moderated Q&A, allowing guests to delve deeper into the DNA of Performance from a data point of view, before they got to get back out on track.
Both Lewis and Fred Vesti, the Team’s reserve driver, were on hand during the day to take guests on Hot Laps around the test track.
Later that evening, Nico Rosberg, former F1 World Champion concluded the day’s action by addressing guests at the closing dinner with tales of his storied career.
Objectives
Objectives
Providing a money-can’t-buy experience for customers and prospects of Nuvei while building meaningful relationships with stakeholders and clients and introducing them to the partnership.