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Team Social Stats

  • 11.2M
    Impressions
  • 6.2M
    Views
  • 432k
    Engagements
  • 4.0%
    Engagement Rate

Context

Context

Innovation in F1 has typically been a closely guarded secret. PETRONAS’s F1 Uncovered series took viewers behind-the-scenes and celebrated the most successful Team and fuel and lubricants partnership in the modern hybrid era.

Activation Overview

Across six separate episodes, viewers are given never-before-seen insight into the five functional PETRONAS fluids that power the Team’s cars:

The series features a range of senior technical figures from both PETRONAS and the Mercedes-AMG PETRONAS F1 Team. These include:

  • Chan Ming-Yau, Principal (Fuel Technology), PETRONAS

  • Salvatore Schembri, Project Leader F1, PETRONAS

  • Hywel Thomas, Managing Director, Mercedes AMG High Performance Powertrains

  • James Williams, Head of Powertrain Integration & Transmission Design, Mercedes-AMG PETRONAS F1 Team

  • Evan Short, Head of Trackside Electronics & Controls, Mercedes-AMG PETRONAS F1 Team

Objectives

Objectives

Giving fans an insight into how PETRONAS shape innovation and push boundaries through their Partnership with the Team, by showcasing their products and their use in the world of Formula One.

Fan Feedback

Fan Feedback

“Another great video, brilliant graphics, and explained very clearly. Thank you for the opportunity to understand the car’s mechanics 👌🏎️.”

Watch the Full Series here

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