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Context

Context

The Mercedes-AMG PETRONAS Formula One Team brought The Ritz-Carlton Yacht Collection ‘Evrima’ to the 2024 Monaco Grand Prix, to exclusively host 250 guests across the weekend and provide a once-in-a-lifetime experience.

Activation Overview

Not only was Evrima one of the most exclusive places to stay during the Monaco Grand Prix, it also served as a great location and backdrop for unforgettable events: The Team’s annual CEO Forum and the exclusive ‘Legendary Affair’ Event presented by Marriott Bonvoy.

The vessel also featured an IWC Boutique onboard, an exhibition of The Ritz-Carlton Travel Posters and helmets designed by Louis-Nicolas Darbon.

Saturday Night Event: 'A Legendary Affair'

Saturday Night Event: 'A Legendary Affair'

On Saturday night, The Ritz-Carlton Yacht Evrima served as the perfect venue for an event to remember, 'A Legendary Affair’, presented by Marriott Bonvoy.

The evening reached its pinnacle when the renowned John Legend joined us on board for an intimate live acoustic performance, specially arranged for our partners and guests staying on board. With the mesmerizing Monaco skyline as the backdrop, his performance created an unforgettable experience for all in attendance.

The combination of world-class entertainment, gourmet offerings, and breath-taking views made for a truly magical night aboard Evrima. The event exemplified elegance and exclusivity, leaving our guests with indelible memories of the 2024 Monaco Grand Prix with the Team.

Fan Feedback

Fan Feedback

“Luxury sporting event at its finest!!!”

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