Only by staying true to yourself, can you be the best in your craft. Only then can you leave a lasting impact.
It takes unwavering dedication, exceptional expertise, and precise attention to detail to truly master a craft. Through the Craftmakers series, UBS is spotlighting stories of individuals who exemplify excellence and showcasing the universal pursuit of quality and integrity to celebrate these shared principles.
Among this new collection of short films that highlights world-class individuals whose mastery has left a lasting mark on their fields, they have featured Lewis Hamilton and George Russell. Alongside them are extraordinary talents like neon artist Chankalun, redefining artistic expression, and June Ambrose, a visionary storyteller shaping culture through fashion.
What unites these remarkable figures is their unparalleled dedication, shaped over years of relentless passion and discipline. Their commitment to pursuing technical excellence, expanding their knowledge, and exploring new ideas epitomizes what it means to master a craft in today's world.
"In order to achieve true craft, you need to navigate difficult choices with conviction, and stand up for what you believe in. Sometimes in life, it means going against the tide - being the only one to say no, or the only one to say yes. Only by staying true to yourself, can you be the best in your craft. Only then can you leave a lasting impact."
Passion. Persistence. Pride.
The exact attributes required to reach the pinnacle of motorsport.
Follow along as George reflects on his journey to becoming a Formula One driver, through commitment, precision, and a relentless pursuit of excellence - values shared by UBS themselves.
It is an inspiring testament to overcoming obstacles, making bold choices, and standing up for one’s beliefs in the pursuit of greatness.
Through stunning visuals and thoughtful narration, the piece delves into the years of relentless effort and the meticulous attention to detail that define true craftsmanship.
A journey of perseverance, told through the eyes of the man himself. In this intimate and personal four-minute film, Lewis Hamilton takes you back through his past to explain how it made him who he is in the present, and how it will help his future and career away from racing.
Lewis emphasizes the significance of striving for perfection, the challenges he's faced in the past and his commitment to diversity and inclusion in motorsport.
There are flashbacks to his childhood, the setbacks, the successes and everything in between – demonstrating his immense dedication to the sport and how that has helped him achieve the milestones he has.