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Team Social Stats

  • 27
    Posts
  • 3.5M
    Impressions
  • 2.7M
    Views
  • 91k
    Engagements

Context

Context

This series offered a unique look at Formula One safety through CrowdStrike’s partnership with the AMG Safety Car. We explored the systems that keep the grid secure, the expertise required to operate them, and the components that make it all possible—while adding a light-hearted edge with Valtteri Bottas and Bernd Mayländer. Every detail tied back to CrowdStrike’s dedication to security and reliability at the highest level.

Activation Overview

The four-part content series highlighted CrowdStrike’s role in motorsport and offered an inside look at the Mercedes Safety Car, drawing on the shared themes of safety and performance that define the partnership.

Episode 1 – Hot Lap Art

Episode 2 – Safety Car Buzz Wire Challenge

Episode 3 – The Art of Driving the Safety Car

Episode 4 – Safety Car Tour

Objectives

Objectives

Engage a variety of audiences - Create content that appeals to motorsport fans, tech enthusiasts, and general viewers by blending behind-the-scenes insights with light-hearted, entertaining elements.

Strengthen brand association with performance - Position CrowdStrike as a brand synonymous with speed, precision, and reliability—qualities essential in both racing and cybersecurity.