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Context

Context

CrowdStrike’s Driving Ambition returned for its fourth edition, this time set against the stunning backdrop of Circuit Paul Ricard in Le Castellet, France. The event offered an adrenaline-charged mix of experiences for a select group of CrowdStrike’s senior executives and top customers, including a variety of on-track driving sessions, as well as high-speed hot laps. Guests also enjoyed an elevated hospitality experience with fine dining, making this iteration a perfect blend of adrenaline and sophistication.

Activation Overview

The bespoke event began with a CrowdStrike CXO Welcome Dinner at the Michelin-starred L’Orangerie, Relais Magdeleine, on the evening of guest arrivals.

The following day, driving activities kicked off at Circuit Paul Ricard with a safety briefing, followed by on-track driving sessions and thrilling hot laps with Toto Wolff, Valtteri Bottas, and F1 Academy Champion Doriane Pin. Guests also enjoyed a lunch break at the Team’s purpose-built trackside hospitality before continuing the driving experiences in the afternoon.

The fleet featured the new Mercedes-AMG GT 63 Pro, the Mercedes-AMG GT R, and the Mercedes-AMG GT2, exclusively for hot laps. The day concluded with an intimate wine tasting at La Ferme Auberge winery, followed by a private dinner on-site, before guests departed the next morning.

CrowdStrike’s Safety Car Content Series was also filmed onsite with Valtteri Bottas and Bernd Mayländer during the event. Click here to see this activation.

Objectives

Objectives

The objective of the event was to create an exclusive, money-can’t-buy experience for CrowdStrike’s top customers, while leveraging the opportunity to foster networking, share company updates, and introduce new product offerings.