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Social Stats

  • 10
    Posts
  • 23M
    Impressions
  • 11M
    Views
  • 19k
    Engagement

Context

Context

Activation Overview

Positioned as an ambassador for the next generation, Kimi embodies the pursuit of dreams fuelled by the limitless potential of AI, set within a futuristic narrative that celebrates innovation and aspiration.

To bring this vision to life, the film integrated advanced AI image generation and layered holographic visuals, evolving the visual language established in “The Choice.” Rather than simply displaying AI imagery, “The Dreamer” manifested AI in light and motion through complex technical setups that physically conjured AI-generated art on set.

This approach showcased the rapid evolution of artistic AI tools while delivering G42’s vision of merging technology with human ambition in a tangible, cinematic experience.

Objectives

Objectives

The campaign aimed to reinforce G42’s commitment to ethical AI by showcasing its potential to improve life responsibly, while simultaneously demonstrating cutting-edge creativity through real-time AI image generation and holographic technology. The activation sought to drive audience engagement and strengthen brand affinity, positioning G42 as a global leader in AI, innovation and responsible progress.

Fan Feedback

Fan Feedback

“Exciting to see AI moving from vision to reality! Great work showcasing its impact across society and future potential.”

“Incredible vision 👏 The fusion of AI and human creativity continues to redefine what’s possible — truly inspiring!”

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