To launch the special-edition race suits, IWC created playful Mojave Desert themed content featuring scorpions as symbols of resilience, spotlighting the origin of the Mojave colour and IWC’s ceramic innovation. The suits, crafted in IWC’s signature Mojave ceramic tone with cracked-soil patterns and western-inspired typography, were paired with TOP GUN Mojave Desert timepieces for a cohesive visual narrative.
As part of the Austin GP programme, IWC hosted an exclusive cocktail event with Zadok Jewelers, featuring a moderated Q&A with George Russell and Kimi Antonelli, bringing Austin’s luxury community closer to IWC’s heritage, craftsmanship, and racing culture.