Executed as a 4-part short-form content series, Marriott Bonvoy went on a journey around the world together with the Mercedes-AMG PETRONAS F1 Team. Throughout the series, both drivers take centre stage as leading actors alongside Jack Whitehall, joined by surprise guest appearances from Valtteri Bottas and Toto Wolff. It’s a playful tribute to the bespoke experiences Marriott Bonvoy delivers to their guests every day around the world—reimagined with an unmistakable Formula 1 twist.
- 10Posts
- 14mImpressions
- 13mVideo Views
- 510kEngagements
Context
Context
Marriott Bonvoy enlisted British Comedian Jack Whitehall as their Secret Concierge, working on the biggest client of his career - The Mercedes-AMG PETRONAS F1 Team. Throughout this campaign, Jack was tasked with creating bespoke travel guides for the Barcelona, Silverstone, Singapore, and Las Vegas Grand Prix’. For his travel guide to get the stamp of approval from the Team, Jack strategically enlisted the help of local influencers to get the job done.
Activation Overview
Episode Overview
Episode 1 - George Russell’s Barcelona Trip Planned by Jack Whitehall ft. Italian Bach & George Clarke - YouTube
Episode 2 - Valtteri Bottas and Jack Whitehall team up to road test a Silverstone itinerary - YouTube
Episode 3 - Kimi Antonelli's Perfect Singapore GP Weekend designed by Jack Whitehall - YouTube
Episode 4 - Toto Wolff unpacks his drivers' 2025 F1 season travel itineraries with Jack Whitehall 👀
Objectives
Objectives
The key objective of this campaign was to raise awareness and excitement around the partnership. Marriott intended to reach the new generation of experience seekers and travellers, focusing on the EMEA, APAC and US regions, targeted specifically with the chosen content locations in Spain, the UK, Singapore and the US.
Fan Feedback
Fan Feedback
“This is the best ad @marriottbonvoy has created. More of this 🔥.”
“😂😂😂😂love love the content you are dropping this season. Top notch.”
“Me: "I have no interest in watching adverts, with big brand hotels/celebs collaborating"....also me, I need to watch that Marriott Bonvoy-George ad again 😂😂👏👏👏”
“This is so underrated😂 totally going to Marriott Bonvoy.”