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Team Social Results – MarketSite Graphic

  • 6
    Posts
  • 1.6M
    Impressions
  • 83k
    Engagement
  • 5.1%
    Engagement Rate

Context

Context

Following George’s Canadian Grand Prix win, Toto and George visited Nasdaq MarketSite in Times Square. The visit saw the next iteration of the Team’s Every Dream Need A Team campaign projected onto the iconic Nasdaq Tower, as well as a special recording of the Team’s sponsored series, The Winning Formula: Accelerating Leadership, featuring Toto and George. Their discussion focused on career growth beyond racing, role models, mentorship, resilience, and continuous learning as a Team.

Activation Overview

Toto and George visited Nasdaq MarketSite following George’s victory at the Canadian Grand Prix in June 2025.

During the visit, they stopped by the iconic Nasdaq MarketSite Tower in Times Square, where team imagery was prominently displayed as part of the celebration—a prime spot for global exposure.

At Nasdaq HQ, they also recorded an episode of The Winning Formula: Accelerating Leadership, a Mercedes-AMG PETRONAS F1 Team-sponsored Nasdaq original series that explores the intersection of business and sports through conversations with athletes, entrepreneurs, and league executives. Under this content umbrella, Nasdaq and MGP co-produce Accelerating Leadership, featuring guests exclusively nominated by the Team.

In the episode, Toto and George discussed themes such as career growth beyond racing, the influence of role models, mentorship, resilience, and continuous learning as a team.

Social Results – The Winning Formula Episode

  • 5
    Posts
  • 1.2M
    Impressions
  • 648k
    Video Views
  • 21k
    Engagement

Objectives

Objectives

Celebrate Success – Highlight George’s Canadian Grand Prix victory and strengthen the Team’s visibility through Nasdaq’s global platform.

Showcase Thought Leadership – Position Toto and George as voices at the intersection of sports and business via The Winning Formula series.

Watch the Video

HQ Visit