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  • 10.9M
    Impressions
  • 3.8M
    Video Views
  • 530k
    Engagements
  • 4.9%
    Engagement Rate

Context

Context

In October, just a day after his victory at the Singapore Grand Prix, George visited Malaysia’s Melaka Energy Park for the first time, spending the day touring the facilities, engaging with employees, and capturing content.

Activation Overview

George’s day at the Melaka Energy Park began with a virtual meet-and-greet with Mesra Rewards and PETRONAS Shop customers, followed by a staff engagement session at the Malaysian Refining Company, a PETRONAS subsidiary. During his visit, George toured the refinery’s control room and active lab to learn about the company’s role in formulating the fuels and fluids used in his car.

He then visited the Melaka Lube Blending Plant, where he joined a panel discussion with employees and toured the facility. Later, George participated in a media roundtable, addressing the wider Malaysian public through three major national media outlets. He emphasized the importance of the individuals driving the partnership and how their contributions strengthen the Team’s on-track performance.

Social content was captured throughout the visit and shared on PETRONAS Motorsports and Brand channels later that month.

Objectives

Objectives

  • Create impactful content showcasing PETRONAS’ product capabilities and how the partnership boosts the team’s on-track performance.

  • Engage the wider Malaysian public through national media, emphasizing the partnership’s value and PETRONAS’ contribution to the team’s success.

  • Strengthen ties with PETRONAS’ customers by highlighting the partnership’s benefits for Malaysia and everyday consumers.

  • Spotlight technical excellence at MRCBS through control room and lab visits, showcasing Malaysian talent driving innovation.

  • Offer staff a unique opportunity to hear from George after the Formula 1 Grand Prix in Singapore, PETRONAS’ home race.

  • Educate George on MRCBS’ role in developing fuels and fluids for his car in an engaging and meaningful way.

Watch here:

GR Day in the Life