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Context

Context

With 2026 on the horizon, the world of F1 is facing a new challenge with the new regulations in the sport. In this series, PETRONAS provides fans with an insight into some of the new regulation changes that are awaiting and delves deeper into what they have worked on so far in collaboration with the Team.

Activation Overview

A four-part series in which PETRONAS provided F1 fans with a one-stop shop for explaining everything about the 2026 regulation changes across four key themes:

  1. The Road to 2026 – The MGP x PETRONAS journey so far

  2. The Power Unit – Changes to the 2026 Power Unit

  3. Sustainable fuel – Explaining the switch to 100% sustainable fuel

  4. Chassis – Detailing the chassis changes for 2026

The series featured a range of senior technical figures from both PETRONAS and the Mercedes-AMG PETRONAS F1 Team:

  • Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team

  • James Allison, Technical Director, Mercedes-AMG PETRONAS F1 Team

  • Hywel Thomas, Managing Director, Mercedes-AMG High Performance Powertrains

  • Rachel Nash, Head of F1 Regulation Analysis, Mercedes-AMG PETRONAS F1 Team

  • Faiz Sulaiman, Head, Strategy, Finance & Risk, PETRONAS Downstream

  • Chan Ming-Yau, Principal (Fuel Technology), PETRONAS

  • Chandramalar Muthiah, Principal for Fuel Technology at PETRONAS Downstream

  • Andrea Dolfi, Chief Scientist R&D and Chemistry, PETRONAS

Alongside the content series, PETRONAS and the Team issued joint press releases with each episode.

Objectives

Objectives

The series was designed to give fans a behind the scenes look at how PETRONAS and the Team prepared for the 2026 regulations, the challenges faced along the way and what the new changes mean for what is arguably the biggest technical shift in Power Unit design since the hybrid era began.

Fan Feedback

“I have to admit that these kind of content is just great for every F1 fan. Keep it up!”

“I'd love to hear more about the fuel.”

“How you bring the team so close to the fans and supporters—you are clearly the best, and for that you’re also one of my most beloved teams.”

“In terms of marketing and content creation—how you bring the team so close to the fans and supporters—you are clearly the best, and for that you’re also one of my most beloved teams.”

“Solid work, enjoyed watching this.”

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