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Context

Context

The Dutch Grand Prix served as Signify’s home race, providing the perfect stage for their biggest activation of the season. Signify House, hosted at a vibrant beach club near the racetrack, became the ultimate destination for business sessions, exclusive events, and race-watch parties. Throughout the weekend, it offered a visually striking setting for product showcases and hub for leadership, employees, media and customers to connect, collaborate and celebrate the excitement of the Grand Prix.

Activation Overview

Signify House

A dedicated space located on the seafront hosted Signify business sessions and other events, at a walkable distance from track. Over the weekend, Signify House welcomed more than 300 guests, including customers, media representatives, influencers and employees. Activities included:

  • Professional lighting media event

  • Lighting product showcase

  • Business Sessions focused on strategy updates and product integration with the Team

  • Influencer event and grandstand program

  • George Russell Q&A and meet and greet

  • Saturday Night Party

  • Employee engagement – watch parties

Media Event - Trackside

  • Media Roundtable focused on key pillars of partnership: performance, sustainability and enhancing experiences

Guest Feedback

Guest Feedback

“It was a super fun experience! Nice people, everything organized down to the smallest details! Really perfect!!!”

Signify House at the Dutch Grand Prix

Garage Takeover

Garage Takeover

In the lead-up to the Dutch Grand Prix, Signify launched an engaging digital fan campaign featuring Valtteri Bottas on a Secret Mission, inviting fans to send their good luck messages to the Team. The initiative successfully harnessed the power of the Signify partnership to drive fan participation, with over 500 of heartfelt and motivational messages pouring in from around the world. The campaign culminated in a spectacular moment as those messages took over the Team’s garage screens. It was a creative and impactful Garage Takeover, showcasing an innovative use of the space and a standout example of a user-generated content activation

Garage Takeover

Objectives

Objectives

Signify’s home race activation aimed to hit a variety of objectives for the business:

  • Build relationships with key customers to facilitate business growth

  • Engage the senior leadership team with the partnership by providing an insight into activations and VIP hospitality

  • Increase brand exposure with a fan-centric campaign

  • Foster employee pride and engagement

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