TeamViewer's 4-part short-form content series dramatized how over-the-top and unnecessary creative drama can be. The concept focused on both drivers being pitched outrageous ad ideas by fictional, eccentric directors, with each pitch unintentionally highlighting the real benefits of DEX Core.
- 16Posts
- 3.5MImpressions
- 3.2MVideo Views
- 91kEngagement
Context
Context
TeamViewer partnered with the Team to launch a dynamic campaign that brought their product, DEX Core, to life through humour and high-energy storytelling. The campaign emphasizes how DEX Core transforms chaotic IT challenges into seamless, automated solutions, showcasing its ability to turn complexity into simplicity in a fan-first, engaging type of way.
Episode Overview
Objectives
Objectives
Raise awareness and excitement around the partnership.
Use the partnership in a creative way to organically support the launch of TeamViewer DEX by leveraging the drivers for maximum exposure.
Bring TeamViewers DEX Core technology to life through humorous and high-energy storytelling that highlights how it transforms chaotic IT problems into seamless, automated solutions.
Reception & Feedback
Reception & Feedback
The campaign generated substantial reach and delivered positive sentiment online, being praised for humour, originality and entertainment.