Across the two days at La Vigie, guests took part in exclusive Q&A sessions with the drivers and Toto Wolff. They shared insights on the season, their personal journeys, and the values that had guided them - values that mirrored UBS’s own principles of precision, performance, and consistency. The venue was transformed into a motorsport enthusiast’s dream, featuring an extraordinary display of heritage vehicles, from the iconic Mercedes-Maybach 1932 Zeppelin to the futuristic Vision 6, alongside a curated collection of heritage items and components. Additionally, on Friday night UBS put on a spectacular bespoke drone show, lighting up the night sky in a brilliant display ahead of the excitement of race day.
Team Social Stats
- 17Posts
- 9.6MImpressions
- 691kEngagements
- 7.2%Engagement Rate
Context
Context
UBS hosted its prestigious annual client event at the iconic Villa La Vigie during the Monaco Grand Prix, framed by the stunning backdrop of the French Riviera. Spanning the weekend, the exclusive gatherings welcomed over 120 of UBS’s top clients and featured special appearances by George, Kimi, and Toto, delivering an unforgettable, money-can’t-buy experience that blended luxury with the thrill of motorsport.
Activation Overview
Objectives
Objectives
Deliver an extraordinary money can’t buy experience to build lasting relationships and facilitate business growth
Improve brand visibility, positioning, preference and trust