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‘The Seat’ Reached the Top 10 on Netflix in 27 countries in its first week.

This 45-minute documentary offered an exclusive behind-the-scenes look at the Mercedes-AMG PETRONAS F1 Team's decision-making process following the departure of Lewis Hamilton. It explored the options considered and highlighted the Team's commitment to its young driver program as part of a long-term succession strategy. The documentary provided a rare insight into the inner workings of the Team and the private conversations that took place through WhatsApp, which played a pivotal role in the process.

Central to the story was Kimi, the Team's chosen rising star, as the film followed his journey from the junior ranks to the pinnacle of Formula One. Viewers gained insight into the intensive preparation involved — from test track sessions and physical conditioning to mental training and media readiness. The documentary also delved into Kimi’s personal story, uncovering what drives him, his background, personality, support network, and the relationships that have shaped his career so far.

The documentary was released on Netflix on the 5^th of May, after the Miami Grand Prix, where Kimi achieved his first sprint podium in his career.