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Context

Context

Signify joined us as a Team Partner from the British Grand Prix weekend in 2024. Part of their Partnership Launch was an integration of their lighting products across our first ever Silverstone Club Hospitality. The collaboration continued and reached a new high at the Las Vegas Grand Prix where we saw around 256 Signify Lighting Fixtures integrated, which was documented across social channels as a case study. Further integration of Signify products and design is planned across Paddock Club Hospitality kits for 2025.

Activation Overview

Silverstone Club

Signify were responsible for lighting up two of the main features of our new Silverstone Club: The Bar and the Food Stations. As a special treat, Phillips products were part of the Hospitality Gifting that weekend.

Las Vegas Club

Signify took the second iteration of our Las Vegas Club Hospitality to the next level by integrating 256 Lighting Fixtures across the three-story hospitality space. Each level of the space served a different purpose for VIP Guests and Signify successfully designed suitable lighting for each space and experience. From the main bars and the dancefloor, to simulators and corridors, Signify helped us successfully elevate our hospitality space in the city that never sleeps.

Fan Feedback

Fan Feedback

“Vegas just got brighter with Signify’ s stunning lighting upgrades! 💡💥”

Watch the Case Study Here

Team Social Stats

  • 1.7M
    Impressions
  • 670K
    Video Views
  • 77K
    Engagements
  • 4.5%
    Engagement Rate