Snapdragon leveraged their relationship with Jimmy Kimmel Live to boost awareness of F1 Academy and Snapdragon’s involvement in the series, as well as Doriane Pin as a female racing driver.
Being one of the top late-night TV shows in the US, it provided Snapdragon with a suitable platform to reach one of their key markets and audiences in a fun and engaging way.
Before the double-header in Las Vegas for F1 Academy, Doriane Pin stopped by at ‘Jimmy Kimmel Live’, leveraging Snapdragon's relationship with the Jimmy Kimmel show to spotlight Doriane and her success in Motorsport to date.
During the live interview, Doriane expressed her ambition to compete in Formula 1, tackling ongoing challenges of women drivers in a male-dominated sport and her favourite track in the US.
What surprised her most about America? – “Eating burgers in the morning? We are not eating this in France.”
Fans voted Doriane’s appearance on Jimmy Kimmel as one of the three most memorable off-track moments of the Las Vegas Grand Prix.