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Context

Context

Creating transformational moments is at the forefront for the Ritz-Carlton in everything they do. This is why they invited Lewis to their Budapest property to host a mocktail experience for selected customers, establishing the Budapest Ritz-Carlton Hotel as the perfect setting for the Hungarian Grand Prix Weekend.

Activation Overview

The Ritz-Carlton hosted an exclusive event at its Budapest property in partnership with the Mercedes-AMG PETRONAS Formula One Team. Lewis participated in a one-hour appearance, engaging with guests, and showcasing his non-alcoholic spirit brand, Almave.

During the event, Lewis interacted with artist Louis-Nicolas Darbon's bespoke car designs featured on Mercedes-Benz cars, followed by a mocktail-making class in the Club Lounge. As part of the event, Lewis also took part in an interview with Esquire magazine.

Objectives

  • To establish The Ritz-Carlton, Budapest as a premier destination during the Grand Prix weekend by hosting an event featuring Lewis.

  • To create memorable and transformative guest experiences through Ritz-Carlton hospitality, highlighting Lewis' passions, creativity, and mixology.

  • To strengthen the partnership between The Ritz-Carlton and the Mercedes-AMG PETRONAS Formula One Team by bringing the excitement of the Grand Prix to Ritz-Carlton properties.

Outcomes

The Ritz-Carlton was able to create a unique experience for their guests on the race weekend, as well as create impactful social content to promote The Ritz-Carlton Budapest property as a premier destination that creates unforgettable guest experiences.

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